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WMU > Haworth COB > Marketing > Food & Consumer Package Goods
Annual Industry Tour/Survey of Food/CPG Industries
Each spring the Food/CPG Marketing Program offers a unique course entitled Survey of Food/CPG Industries, which provides students a first-hand view of industry in action.
The class is a two-week business tour of food/CPG companies in the Great Lakes Region of Michigan, Indiana, Ohio, Illinois and Wisconsin. The ambitious itinerary provides students insight into the food distribution system from its early stages in agriculture through its final journey onto America’s dinner table. Students visit company sites specializing in agriculture, distribution, sales & marketing, market research, manufacturing & processing, retailing, advertising & promotion and information technology.
The class, which is organized by Director Frank Gambino, gives students the opportunity to interact with all levels of management from store directors to product managers and company presidents.
The industry tour is an extraordinary experience for students, allowing them to see classroom concepts applied within a very active and viable business environment
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Haworth College of Business,
Western Michigan University
1903 West Michigan Avenue
Kalamazoo, MI 49008-5457
Phone: (269) 387-2132 Fax: (269) 387-5710
Western Michigan University is an equal opportunity/affirmative
action institution.