WMU > Haworth COB> Marketing

Advertising and Promotion Major (ADVJ) Course Requirements

24 credit hours

Required courses (21 credit hours):
Course No	Title	Hours
MKTG 2500	Marketing Principles	3
MKTG 3710	Marketing Research	3
MKTG 3740	Advertising and Promotion	3
MKTG 4720	Media Planning and Research	3
MKTG 4740	Creative Strategy	3
MKTG 4770	Consumer Behavior	3
MKTG 4810	Integrated Marketing Communications Campaigns	3
Select one course from the following (3 hours):
MKTG 3730	Internet Marketing	3
MKTG 3770	Sales Promotion	3
MKTG 3800	Sport Marketing	3
MKTG 3920	Applied Marketing Analysis	3
MKTG 4730	Interactive Marketing Strategy	3
MKTG 4750	International Marketing	3
MKTG 4860	Marketing Strategy	3