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WMU > Haworth COB> Marketing

Food and Consumer Package Goods Marketing Major (FMKJ)
29 credit hours

Required courses (26 credit hours):
Course No Title
Hours
MKTG 2500 Marketing Principles
3
MKTG 2900 Intro to food & CPG Industries
3
MKTG 3710 Marketing Research
3
MKTG 3910 Retail Merchandising
3
MKTG 3970 Food & CPG Internship
3
MKTG 4840 Marketing Logistics
3
MKTG 4920 Category Management
3
MKTG 4930 Food & CPG Sales
3
MKTG 4940 Food & CPG Marketing Issues & Strategies
3
 
Select one course from the following (3 hours):
MKTG 3730 Internet Marketing
3
MKTG 3740 Advertising & Promotion
3
MKTG 3770 Sales Promotion
3
MKTG 3920 Applied Marketing Analysis
3
MKTG 3960 Survey of Food & CPG Industries
3
MKTG 4760 Retail Management
3
MKTG 4770 Consumer Behavior
3

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Schneider Hall, Western Michigan University, Kalamazoo, MI 49008-5430
Phone: (269)387-6132, Fax: (269)387-6225