WMU > Haworth COB> Marketing

Marketing Major Requirements

24 Credit Hours

These requirements apply to all students with catalog years of Fall 2004 or later.

Required courses (18 hours):
Course No	Title	Hours
MKTG 2500	Marketing Principles	3
MKTG 3710	Marketing Research	3
MKTG 3740	Advertising and Promotion	3
MKTG 4750	International Marketing	3
MKTG 4770	Consumer Behavior	3
MKTG 4860	Marketing Strategy	3
Select two courses from the following (6 hours):
MKTG 2900	Food Marketing Systems	3
MKTG 3600	Professional Selling	3
MKTG 3720	Purchasing Management	3
MKTG 3730	Internet Marketing	3
MKTG 3760	Sales Administration	3
MKTG 3770	Sales Promotion	3
MKTG 3800	Sport Marketing	3
MKTG 3920	Applied Marketing Analysis	3
MKTG 4700	Business Marketing Strategy	3
MKTG 4760	Retail Management	3
MKTG 4780	Special Topics in Marketing	3
MKTG 4840	Marketing Logistics	3

Other requirements:For students with catalog years of 1998 or later, the Advanced Economics requirement may be satisfied through completion of any 3000-level or 4000-level economics course offered at Western Michigan University. Students with earlier catalog years should consult with their faculty advisor or the department chair.

NOTE: All published course prerequisites will be strictly enforced. Registration in a class may be cancelled if a student does not satisfy all published prerequisites and enrollment restrictions. Students should check course prerequisites and enrollment restrictions before registering for the course.