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Sales and Business Marketing Program Information

The Sales & Business Marketing Program, considered one of the elite collegiate selling programs in the country, prepares students to be ethical and effective salespeople by engaging students in advanced, highly interactive sales and marketing training. Highlights of the program are listed below; requirements of the major are also available.

• Professional- and advanced-selling courses (MKTG 3600 and 4600) act as a 28-week, corporate sales training experience complete with realistic role-play based final exams conducted in the Harold Zeigler Interactive Sales Laboratory. 
• Students gain competence in sales management (MKTG 3760), marketing research (MKTG 3710), and purchasing (MKTG 3720). 
• The curriculum is bolstered by the foundational marketing principles course (MKTG 2500) and B2B marketing strategy capstone course (MKTG 4700).
• SBM Program electives build the breadth or depth of students' marketing and sales education.
• WMU entered the 2007 National Collegiate Sales Competition seeded as the number one team, and is the only school who has finished in the top five at this competition for five consecutive years (2003, 2004, 2005, 2006, 2007).  In addition, a WMU student was the overall winner at the first annual National Sales Challenge (2007), while the team finished third.

SBM majors have had success in gaining employment in a variety of industries, including

• Medical/Pharmaceutical: Pfizer, Eli-Lilly, Cardinal Healthcare
• Financial & Insurance Services: Quicken Loans, New York Life, Well Fargo
• Home Builders & Real Estate: Pulte, RE/MAX, Neumann Homes
• Transportation and Logistics: CCX-Conway, UPS, Enterprise Rent-A-Car
• Industrial Supplies: Fastenal, Cooper Tools, Carl Zeiss IMT
• Communication & Technology:  TDS Metrocom, Motorola, Sprint/Nextel
• Media Sales: WJR Radio, Yellow Book, Chicago Sun Times
• General Business Services:  Cintas, careerbuilder.com, ADP
• Food & Consumer Packaged Goods:  Nestle, Hormel, Philip Morris